Flanking marketing

What does "flanking marketing" mean, exactly?
With flanking marketing, a business can get rid of a competitor in a different market. Companies that use these strategies want a piece of a market where the competition isn't doing a good job.
As the flanking company moves in, other competitors must change how they use their own resources to keep that targeted market or risk losing those customers to the flanking company.
Who makes use of flanking marketing?
Flanking is usually used by businesses with new ideas to compete with bigger rivals. It could be used by a big company, but a big, well-known company is less likely to risk starting a fight in its own core market. Smaller, more flexible businesses can move more quickly and in secret, which are both important parts of a flanking move. When they move their resources to a new market, they don't lose their business infrastructure.

#marketing #easymarketing #flanking

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev