Episode 17 | First Objectives as a Head of Marketing | The LinkedIn Shake

Stepping into the role of Head of Marketing in a Series A company? In this video, we break down the essential first steps you should take to transform your marketing strategy. Discover how leveraging LinkedIn can build trust, establish your brand authority, and drive business growth. Whether you're managing a team or partnering with your CEO, learn the strategies that work and how to overcome common challenges like fear of posting.

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Chapters
0:00 – Introduction
0:16 – Why LinkedIn Should Be Your Focus
1:00 – Building Trust with LinkedIn Content
2:01 – Regular Posting for Consistency
2:45 – Educational Content: What to Post
3:15 – The Importance of LinkedIn Video Strategy
4:05 – Execution and Accountability as a Marketing Leader
5:00 – Internal Collaboration and CEO Involvement
6:10 – Overcoming the Fear of Posting
7:15 – The Shake Advantage
8:00 – Conclusion: Start Leading with LinkedIn Content Today

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