HYBE: NEW BRAND PRESENTATION

빅히트의 새로운 기업 브랜딩과 지향점, 신사옥에 대해 이야기합니다.
Here is our story about Big Hit's new corporate branding, our goals and our new office space.

0:00 Introduction
6:03 New Corporate Brand Name
7:29 Organization
18:32 Mission & Vision
21:49 New Brand Identity
24:53 New Office Space
36:33 Closing

Credits:

[“HYBE: NEW BRAND PRESENTATION” Planning & Supervision]

Chief Creative Director: Heejin Min
Creative Director: Yemin Kim
Assistant Director: Donghoon Shin
Planning: Nayeon Kim, Han-gyeol Kim

*PRODUCTION
- Designfever

Design: Yi Ju Hwan, Park Ji Yeon, Jung Song Hee, Chung Hyun Ju
Motion: Moon Ji Woong, Ryu Keun Ju, Choi Ah Yeong, Kim Young Ran, Kim Da Hui
Planning: Bae Euri, Rhee Jee Hee

- Kenosis
3D: James KyungSoo Kim, Joongmin Park, MyeongHwan Cho, Kim Sang Hee

——

[HYBE BRAND IDENTITY DESIGN]

- HYBE
Chief Creative Director: Heejin Min
Project Director: Yemin Kim
Design: Yemin Kim, Han-gyeol Kim

- CRAFIK
Creative Director : Jaehee Joh
Project Director : Seungwon Yoo
BX Designer : Boram An, Jinsol Shin, Hongeun Yoon, Jagyoun Koo

——

[HYBE Architects]

FHHH friends + studio COM
Sejoong Kim, Joowon Han, Hanjin Yoon, Seungjae Han, Yangkyu Han

Team: Yunju Choi, Eunjee Choe, Yoomi Shin, Jaenam Lim, Hyunseok Hong, Youngho Cho, Hyesang Park

*Spatial Experience Design
Hanjin Yoon (FHHH), Joowon Han (COM), Sejoong Kim (COM), Heejin Min (HYBE), Donghoon Shin (HYBE)

#HYBE #BIGHIT

[EditByLisa]

Jungkook's drawing of Bang PD is finally being used as his icon. 😌✋🏻

[daniialegacy]

The only company that makes me feel like I'm part of their business meetings.

[Gina-uyzn]

I just spent 38 minutes realising Hitman bang is a genius

[lovezee_yt]

the way i watched an entire 38-minute business presentation with such interest but can never last a 16-minute school related presentation sends

[stephaniesanico]

WE ALL NEED A TOUR EPISODE OF THE NEW BUILDING WITH THE ARTISTS FROM THE DIFFERENT LABELS

[ST-min]

민희진이 거의 하이브 창립 멤버였네 ㄷㄷ 근데 하이브 로고가 악보에서 착안된 거였다니 ㅋㅋ 민희진도 대박이긴 하다 진짜

[DZENITA.]

To think that this all started from nothing ahhh, bang pd is such a legend in expanding the company and brand, it’s inspirational how much bighit grew to help not just other artists but staff as well💓

[hazelgreyhg]

Can you imagine that the team took time and effort to explain the whole concept in a way everyone would understand. They probably could have chosen not to tell us, but instead, they shared everything with us. That's why they deserve all the good things that have happened to them and the many more to come. Thank you for being considerate and humble Hybe team and thank you for coming up with this presentation.

[przfmdr]

okay after watching this, the transition is acceptable. i’m glad they calmed us down by letting us know what is going to happen to the bighit name😂

[Zxcvbm]

와 이거 민희진이 만든거였다니 그러고보니 완전 민희진 사람을 내치려고 하지 왜 그냥 품어라 시혁아 잘잘못 다 털어내고 화해하고 아티스트만 생각해라 대의를 위하는 길이다 그게 케이팝을 위하는 길이다

[incredibleu]

I love how bighit created this 38 mins long video just for the fans to understand what is really going on. Salute for them.

[izabel]

okay but imagine being an employee at the new building and working while being able to go to the gym or read a book anytime in that amazing space like- one can only dream

[JeongddoChoi]

아 씁 민희진 나가면 이제 하이브한테서 이런 감각 못찾는데... 아저씨들이랑 허세련밖에

[greeninju]

영상 디자인 진짜 너무 좋다
민희진님 광고도 진짜 잘 찍으실 것 같고 독립영화도 찍드시면 시각적 지루함을 느낄 틈을 안 주실 거 같다

[cb]

As a graphic designer, this presentation blew me away. The motion graphics were just so smooth and effortless. I’m hella impressed.

[goatisfio]

Everybody talking Bout' BTS but Let's take this Moment to appreciate and congratulate my Boy Bang Si Hyuk he went from being a small Producer to Collabing With Universal Studio's

[yaya-kscu]

갑자기 왜 알고리즘에 뜬 건지 모르겠지만 진짜 미니진 감성 대박이다... 아저씨들은 이런 거 못 만들어😂

[chisintotheworld]

One thing I am really impressed about BTS and Bang PD is that, from the beginning, they were like "If you don't let us join the game, then we'll create our own game." and they continuously exceed themselves, they set their own standards and now everyone in Kpop industry is looking up at them as the new standard. 
Another thing is that BigHit does not see fans as just money makers. Sure, we are their biggest source of incomes, but by showing us the progress of BigHit and how it evolves, they also show their gratitude towards the fans. This kind of transparency and gratitude is nowhere to be found among the Big 3. 
The fans were there when they were a small company and used basements as practice and recording rooms. The fans continuously show their support through the years and help BigHit evolve into this giant corporate. This is a lesson that I believe every business-major person should learn, and so do everyone else if you really want to make a difference and distinguish yourself from others.

[zaki]

Can we just take a moment to appreciate BigHit’s visual team. The graphics, the design, they’re so eye-catching and they’ve done a fantastic job

[ezmcqlw]

민희진을 파다가 여기까지 왔어요. 정말 멋진 사람이네요. 리틀빗 사랑하는거 같아요.