The HCD Mindset | Season 2: Episode 19 | Consumer Acceptability vs. Scientific Validity

We're back with Season 2 of The HCD Mindset! Mindset, an HCD vidcast series, is a weekly segment of curious conversations on the tools and methodologies best utilized in the market research industry in conversation with Michelle Niedziela, PhD, VP of Research & Innovation, & Kathryn Ambroze, Manager of Behavioral & Marketing Sciences, at HCD Research. In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more!

In today's episode, Kathryn and Michelle connected with Dr. Simon Noyce, Researcher, Behavioral Consultant & Educator with The British Psychological Society. Si has worked for nearly two decades as a lecturer and experimental officer within the university sector, developing and delivering courses at degree and postgraduate levels in areas including Research Methods & Statistics, Autism, Cognitive, Developmental and Biological Psychology. In his role as experimental officer he has led research teams and managed laboratories and technical staff. He has also engaged in a wide variety of research and patent development covering areas as diverse as Autism and Addiction.

Watch & learn more about how Simon's experience in academic, clinical, & market research applies to data analysis & uncovering key drivers of behavior.

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