The Privacy Paradox And The Marketer’s Dilemma

Mobile Spree San Francisco 2018: What is the privacy paradox? How can marketers help address consumer's privacy concerns? Learn why privacy is a top issue facing technology companies today and why marketers have an inherently challenging role in today's climate.

Jessica Taylor, Director of Marketing, Keepsafe Software discusses five privacy principles that marketers can use to build products that actually meet the needs of customers.