NEW KINGS REBRAND IS HERE! LOGO REVEALED!

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depends how the Logo looks on the jerseys

havokan
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I would have also preferred a gap between the white and black outline like on the old logo

kj
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As long as their 3rd jersey doesn’t become their primary, or just goes away entirely I’ll most likely be ok with the change.

elijahperez
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Its ight lol.

I was never a fan of this logo because its text but I do like it better than the original version.

lukerisko
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It's OK. I just like the crown and shield from the '90s and '00s a lot more.

fantasticvoyage
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I love it and I am excited but I don't know why

SportsZoneProd.
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They finally did it! They fixed the kerning/spacing between the N and G! That has always driven me crazy, the way the N was jammed up against the G like that. But the Kings will always be purple/gold with the detailed crown logo for me...

pjet
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Privious font looked more dynamic, more swift, so the whole logo was wider, bigger, more interesting, crown replace it's good reference to origins but it's not enought to save the day, not enougth. Let's see how it will look on a finished jersey from fanatics but there is not much hope for final result.

SwordToothTiger
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Chevron logo??? 🤔 Thats a gas station in the states. That 1988 logo is called “Chevy” hints the very similar shape of the Chevrolet vehicle logo.

DesertDrifter
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This version of the logo is definitely an improvement, despite how subtle the changes are. As a Kings fan however, I wish they had done something more unique and took a few more risks. Perhaps adding purple and gold, like a new take on the Reverse Retro 1.0, or taking the original crown and making that big on a black and white jersey. It's a not as much of a let down as the Ducks new uniforms, but disappointing nevertheless.

MarkowskyArt
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Meh this new logo doesn't WOW Boring.

jerms