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Google My Business Branding : How to BRAND your GMB | Episode 6
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I'm going to show you the most powerful way to brand your business within Google.
// USEFUL LINKS FROM VIDEO
Branding in 2023: 7 web design trends (#4 is our favourite)
Google Video Maker
Google Marketing Kit
Free stickers, posters, social posts, and more – from your Business Profile on Google
So what is branding?
Its more than the logo, website, colour scheme and style guide. Actually, that’s your brand identity. Branding also includes the tone and how you are perceived by your audience.
Google believe branding is incredibly important
Amazon’s CEO says, “Your brand is what people say about you when you’re not in the room”.
We take an example in the video of a client searching for:
STARBUCKS / Coffee shop
LERU Window cleaner/window cleaner
Other questions answered in the video include...
Did you know you can claim a free website?
A free Google marketing kit?
A free Google videomaker tool?
All from Google to help increase branding
What makes a great cover photo and how can you brand that?
For those that watch the entire video - I've an even more detailed way to increase branding - dive in deeper on this video. It's called :
Logo
Your logo is used to show your identity when you post a photo or reply to a review.
For Logo see episode 4 PHOTO TIPS:
Cover
Your cover photo should showcase the personality of your business.
It is your preferred photo to be shown on your listing in Search and Maps.
Google My Business cover photo size is 1024 x 576 pixels. Google used to require that cover photos adhere to a 16:9 aspect ratio. They could be a minimum of 480 x 270 pixels and a maximum of 2120 x 1192 pixels
Video
Use a video to tell the story of your business and what makes it unique.
Interior
Showcase the look and feel of your business with interior photos.
// THE COURSE
Episode 1
FREE Google My Business Course 2023: Introduction to GMB
Episode 2
SIMPLE REGISTRATION: Free Google My Business Course 2023
Episode 3
CONSISTENCY: Free Google My Business Course 2023
Episode 4
PHOTO TIPS: Free Google My Business Course 2023
Episode 5
IMPROVE LOCAL RANKING: Free Google My Business Course 2023
Episode 6
BRAND your GMB : Free Google My Business Course 2023
Episode 7
VIEW YOUR PLAN: Free Google My Business Course 2023
Episode 8
How To Create A Post On Google My Business : STRATEGY
Episode 9
How To Make A FREE Website On Google My Business In 2023
Episode 10
MEASURING SEO SUCCESS in Google My Business
Episode 11
LOCAL SEO RANKING BOOST : Google My Business Workflow
Episode 12
How To Connect GOOGLE DOMAIN To Website in Google My Business
Episode 13
products - adding products
COMING SOON
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Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.
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