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Startupfest 2019 (Funding workshop) - Positioning for Growth
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April Dunford (CEO, Ambient Strategy)
Positioning for Growth - how to make complex products obviously awesome
We operate in markets that are insanely crowded, and struggle to reach customers that are completely overwhelmed with choices. Positioning has never been more important and yet most companies fail to strategically choose a market position for their products. In this talk I am going to teach you how to recognize the common signs of weak positioning and what to do about it.
I will walk you through a process for positioning around your strengths and how to strategically choose a market context that makes those strengths obvious to customers. Lastly I will show a series of examples of startup that unlocked rapid revenue growth through a strategic shift in positioning.
Startupfest 2019
Must follow Startupfest links:
Positioning for Growth - how to make complex products obviously awesome
We operate in markets that are insanely crowded, and struggle to reach customers that are completely overwhelmed with choices. Positioning has never been more important and yet most companies fail to strategically choose a market position for their products. In this talk I am going to teach you how to recognize the common signs of weak positioning and what to do about it.
I will walk you through a process for positioning around your strengths and how to strategically choose a market context that makes those strengths obvious to customers. Lastly I will show a series of examples of startup that unlocked rapid revenue growth through a strategic shift in positioning.
Startupfest 2019
Must follow Startupfest links:
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