The Secret To Data-Driven Marketing — With Tiffany Perkins-Munn Of J.P. Morgan Chase

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With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.

This week in the Modern Customer Podcast, we have Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase. Join us in this episode as we talk about AI marketing, innovation, big data analytics — and how leveraging the power of information can take your marketing efforts from a shot in the dark to a home run.

BOOKMARKS:
0:00 -- Intro
2:00 -- Tiffany Perkins-Munn's career story
3:18 -- Her role as Head of Data and Analytics at J.P. Morgan Chase
4:20 -- Keeping up with the fast-changing world of banking
6:39 -- What today's marketing is all about
10:08 -- Tiffany's insights on AI and machine learning
15:19 -- Understanding J.P. Morgan Chase customers through data
17:19 -- Working with their own data and third-party data
20:24 -- Her role as Head of Data and Analytics and collaborating with customer service
22:35 -- Working on contact center data
23:47 -- Advice to people who are struggling with data
28:06 -- Rapid fire questions

#banking #marketing #AI #contactcenter #customerservice #customerexperience

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