Leveraging science fiction for radical change | Ari Popper | TEDxUCSB

In this talk, Ari Popper makes the case that science fiction is a powerful tool for predicting future technologies. “Stories are data with soul. Stories are one of the oldest technologies that we have as a species.”

Ari Popper is the Founder and CEO of SciFutures, a foresight and innovation house that uses sci-fi prototyping to help their clients create meaningful change in the Exponential Age. SciFutures works in a wide variety of industries with Fortune 500 clients such Visa, Hershey, Ford, Clorox, NATO and VMWare. Ari has over 20 years experience as a marketing, consumer research and innovation executive. He is a passionate sci-fi fan and amateur sci-fi writer who was inspired to start SciFutures during a creative sci-fi writing class at UCLA. He says that: “Science Fiction is powerful tool because it helps organizations understand the human potential of emerging technologies in order to develop human centered strategies that the whole organization can understand and be inspired to rally behind. This provides a significant competitive advantage.

[patrickmccormack]

"It is an important and popular fact that things are not what they seem." - Douglas Adams

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