AR virtual fitting rooms for Lily in Shanghai metro | STDecaux

Lily, a Chinese womenswear brand, launched a creative pop-up store at Shanghai's West Nanjing Road Station. Two interactive screens were installed for passengers to try on different clothes.
Passengers could take a selfie, insert their height and weight, then the AR technology would allow them to get the best dressing effect. A QR code was finally provided for them to download their new image on the mobile phone. The campaign brought a fully immersive experience and gave its target audience a perfect opportunity to quickly find their most suitable clothes at Lily.

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