Influencer Marketing 101

Episode 249: How to do influencer marketing that works!

Should you pay influencers to use your products? If so, which ones?

Definitely use influencers to help with marketing! But do your due-diligence in finding great influencers to partner with your brand.

What to look for when you're researching influencers:
- Big enough to have an impact
- Not so big that they are out of reach (or too expensive)
- Relevant to your brand
- Highly engaged (deep comments vs vanity metrics)

Work with 5-10 killer (great fit) influencers rather than 1 huge one or 50 meh ones. Once you've identified them, become friends with them. Be a highly engaged follower for at LEAST a month (better if it's three) before you get anywhere near the ask. It's better to have a friend wearing your shirts or touting your product than an unknown entity.

HAVE YOU EVER USED INFLUENCER MARKETING? TELL ME ABOUT THAT EXPERIENCE.
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[jakobbourne]

Just make sure your influencers are real and legitimate and you should do well with your influencer marketing campaigns. Tools such as *influencer auditor* help deal with the latter even with the influx of fraud this 2020