Demystifying Branding: Understanding the Three Dimensions of Brand Strategy

preview_player
Показать описание
Branding often means different things to different people. Beth Brodovsky looks at 3 common definitions of branding, and lets you know which one is the real deal.

Catch the full podcast here:

What does branding really mean? In this enlightening video, delve into the diverse interpretations of branding and discover its multifaceted dimensions. Join us as we explore the distinction between brand marketing, brand identity, and brand strategy, unpacking how each plays a crucial role in shaping organizational perception. Whether you're navigating a rebranding effort or seeking to enhance brand awareness, understanding these nuances can make all the difference. Gain insights from a seasoned branding consultant with over 30 years of experience in working with nonprofits. Watch now to decode the complexities of branding and align your strategies for impactful results!
Рекомендации по теме
Комментарии
Автор

consultants - great message. But don't ramble -- doesn't make effective communications!

ericbalinghasay