WhatsApp Business API Pricing (June 2023) | SleekFlow

Discover the updated WhatsApp Business API pricing that will take effect on June 1, 2023, and do it in just 2 minutes!

WhatsApp has officially announced the pricing changes for using the WhatsApp Business Platform/WhatsApp Business API. They're allowing businesses to slowly transition into the new pricing structure according to the timeline below:

Effective March 1, 2023

Changes to free entry point conversations: user-initiated messages through free entry point conversations will have an extended free conversation window from 24h to 72h.

Effective April 1, 2023

Four new conversation categories are introduced:

1. Business-initiated conversations
- Utility conversations
- Authentication conversations
- Marketing conversations

When creating a message template, one of the three new conversation categories will need to be selected for approval.

2. User-initiated conversations
- Service conversations

Effective June 1, 2023

a) New rate cards for business-initatied conversations will be implemented.
b) Changes to free tier conversations: For every WABA account, the first 1,000 conversations each month are free for user-initiated/service conversations only.

0:00 Introduction
0:11 Customer Care Window
0:30 New Rate Card
0:45 4 types of conversation
1:24 Sending 2 types of templates within 24h
1:46 FREE conversations: Click to WhatsApp ads
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