Charles Koch Institute: Big Bang Disruption

Larry Downes & Paul Nunes, authors of "Big Bang Disruption," discuss how businesses need to adapt ever more because "today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what's happening." In assessing various examples of firms reorganizing their strategies and business models to mimic those of their startup competitors, the authors pinpoint successes, such as Texas Instruments, and failures, such as Kodak, and use the lessons learned to develop a response to defending one's markets from potential disruptions.