Council Post The Evolution Of Edtech—Will Your Company Make The Grade

Vivek Sunder is CEO of Cuemath, an online learning platform for math. Sunder leads Cuemath’s overall business and its global expansion. The pandemic caught everyone by surprise in early 2020, pushing companies and consumers to embrace digital channels like never before. Wellness classes, theater performances, cooking demonstrations and medical visits made the pivot to digital-only services, and some embraced a hybrid digital/in-person model that remains to this day. Going virtual provided safe access during the pandemic but also helped consumers get easy and affordable access to needed services and products, no matter their geographic location. Online education saw tremendous growth in just two short years. Students around the globe, at all learning levels, moved to online and hybrid learning. This, in turn, caused a ripple effect within the digital educational technology (edtech) space. From learning management systems, virtual classrooms and video conferencing to online testing and tutoring, companies in the edtech sector suddenly had an opportunity to grow quickly if they could move fast enough to capture mind and market share. Technology-based solutions that removed barriers to remote learning, created more “classroom-style” online environments, offered helpful apps and focused on improving student engagement were suddenly in great demand. One of the greatest benefits of sudden change is the speed of adoption. edtech brands, technologies and tools that may have been growing slowly in usage were suddenly inundated with sales leads and demo requests. Schools made fast purchases, and sales cycles were condensed. Tech aimed at parents of school-aged children fared similarly as parents looked for ways to help children keep learning on their own time or make up for missed educational days. All good news for edtech startups that had been working on getting that first foot in the door. But what happens now? As we move toward what might be a long-term endemic viral environment, educators and parents are looking at which of the pandemic-driven technologies and tools they will keep, and which ones they will shed. This leaves newly minted edtech brands with a big question: how do we remain relevant through the next wave of changes and maintain our newfound revenue? Focusing On LongevityNot all edtech startups will remain relevant. There are a lot of companies that found a pandemic niche that may simply not be necessary in the new world of education, including traditional group remote learning platforms. To remain relevant, edtech brands will need to show that the value they brought through the pandemic remains valuable even after education returns to its pre-pandemic state. Here are five things edtech brands should do to stay top-of-mind and show continued relevance. If your edtech product helped students achieve success during the most turbulent times, then now is a good time to remind parents and teachers of that success.

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