Gallerian Sound Design and Audio Branding by Lexter Ljuddesign - 30 sec

Gallerian is an iconic shopping destination in the heart of Stockholm. With more than 26 000 m2 it is the largest shopping mall in the city center. During a recent renewal process there was a vision to implement sound design. Lexter created an inspiring, pleasant and brand building sound design concept to enhance new visual expressions. Audio branded sound elements and melodies were produced and are incorporated in all sound productions and playlists in the physical environment as well as an extension of seasonal changes and campaigns. The sound is adjusted in intensity depending on location. Speakers are carefully selected and placed for a harmonic and balanced soundscape in the 11 audio zones.