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VCW CRM: How to engage consumers?
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This video provides a flavor of a partnership with MasterCard. Over the last two decades, the Value Creation Wheel (VCW) has been used to solve a wide range of problems/challenges in organizations, ranging from award-winning start-ups to Fortune 500 companies.
The implementation of the VCW is often conducted in partnership with various organizations (e.g., consultancy firms, agents/distributors, foundations, firm’s suppliers, research labs, and universities), experts across different fields, and/or companies that have already established teams willing to implement the VCW in loco.
To learn more about the VCW and two decades of VCW cooperation with companies, executives, scientists, academics, and students across the world please read:
Lages, Luis Filipe (2016), "VCW—Value Creation Wheel: Innovation, technology, business, and society", Journal of Business Research.
The implementation of the VCW is often conducted in partnership with various organizations (e.g., consultancy firms, agents/distributors, foundations, firm’s suppliers, research labs, and universities), experts across different fields, and/or companies that have already established teams willing to implement the VCW in loco.
To learn more about the VCW and two decades of VCW cooperation with companies, executives, scientists, academics, and students across the world please read:
Lages, Luis Filipe (2016), "VCW—Value Creation Wheel: Innovation, technology, business, and society", Journal of Business Research.
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