Bongeziwe Mabandla // Ndokulandela

Bongeziwe Mabandla is being touted as the ‘new face of Afro-folk’ – a postmodern remix of traditional Xhosa lyrical themes and folk stylings with a thoroughly modern global musical sensibility.

His management agency, Black Major, approached us to produce a music video for his debut single which would capture Bongeziwe’s unique sensibility and speak to a global market.

We conjured up images of an Afro-futuristic world where intricate traditional patterns and symbols abound, over a narrative drawn from themes of African spirituality, ritual, devotion and self-sacrifice.

The concept for the video is of an allegorical journey, where Bongeziwe as Shaman or Pied Piper gathers ‘lost’ initiates, and leads them to a new future. The narrative is embedded in themes of discipleship, initiation, journey, nirvana, rebirth.

[kgotsoeddieramaili]

Thank you for putting in the work.
Heal us one song at a time.