How to NOT use YouTube's New Mid-Roll Ad Insertion

Last week YouTube updated the monetization tab on YouTube to include the ability to easily insert mid-roll ad breaks in the middle of your videos that are over 10 minutes long. However, there's a few things you need to consider before inserting a lot of mid-roll ads to your videos. We'll review them and show you how to NOT use YouTube's new mid-roll ad insertion interface.

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Tim Schmoyer

MY FAMILY'S VLOGGING CHANNEL

[Dr_Cannibalism]

And now there's people putting like 10 ads in a 14 minute video...

[MotoMadness]

The mid roll isn't new, it was mentioned in another vid they gave access to everyone to use it so the majority of YouTubers bombard their videos with adds encouraging viewers to sign up to YouTube Red... well played YouTube

[racegrooves]

I have no drop-off with my well-timed midrolls and it is certainly because I prepare the audience for the ad break. Engaging content helps as well :)

[tomstestkitchen]

I hate mid-roll ads unless they are used for an hour long movie or documentary. As far as 360 degree video, I've been playing around with it for a while and it's fully supported on the Youtube app for iOS. It's even supported on iOS for their new Google Street View app.

[RawjentProductions]

I started applying mid rolls and I made 50% less money from videos. OK

[HJF]

Do you think our attention span for YT is growing? I've been seeing longer videos across the board lately, and I'm not sure if it's "minutes watched" algorithm that's driving that for $$ or if people just are enjoying longer videos?

[TravelingRobert]

Hey Tim. I've had that midroll ad feature for a long time on my channel. The only difference is that before you had to enter the time code manually for the placement of the ad. The new interface has been around for about a month and it is much nicer. Now we can also have ads in the form of cards. What are your thoughts about that?

[CaptainSauce]

Is there no way to control what type of ad runs midroll? I sure don't want to put video ads, but a pop-up banner that people can simply close is much less distracting.

[Jakeyosaurus]

Does the 7 minute mod roll ad cooldown also take in to account any video ad before the video starts? as in an 11 minute video can have a mid roll 7 minutes if there was an ad at the start of the video, or if could it be displayed 3 minutes in for example?

[WatchGeek]

How can one remove ad break, I mistakenly made 2 in 30 seconds, because I did not like where I put the first, but I cannot remove any of them as I dont see them, and they show up BOTH when someone else is watching

[TinyPirate]

If you can't plan for ads, and tease around them, then they just sound like random retention killers to me.

[YuvarajMadha]

Hello,

I have been trying to insert mid roll ad breaks in the videos but Insert ad break is not working in the monetisation tab when I try to insert the ad breaks in the timeline of the videos though the videos are more than 10 mins long.

Please Resolve the Issue.

Thanking you,

Regards,

Yuvaraj Madha

[LabPadre]

Is there a way to automate ad insertion in live streams? I have a 24/7 stream in which I want to insert ads every hour.

[GoodKnitKisses]

Midroll ads work well when timely placed in my long form tutorials. I place them after I ask the audience finish their knitting/crochet and to pause their video. Usually the ad kicks in before they pause or they just let it roll. It's been effective. I'm thinking of taking out the pre-roll on longform videos with mid roll though.

[GameDevAcademy]

I have a video which is almost 2 hours long and I've been adding more mid rolls over time to see what effect they have. The only effect I can see is that they make me more money! I've removed the pre roll to try to get more people engaged. I don't know whether or not that worked but I haven't seen a drop in revenue on the video as a result of that. If I'd known about mid rolls I would have made a lot more of my videos longer. I'll definitely be producing more long form content in the future.

[RPKGameVids]

My gut instinct is telling me that mid rolls, at least for my channel, would have a detrimental affect.

[benverret]

The second I see a video has mid-roll ads, I AUTOMATICALLY leave.

[StepBackHistory]

Commercials + Watchtime based red revenue makes me think TV shows could become profitable by uploading in the not too distant future.

[BoostAndRedline]

Ad breaks are only available for videos 10 minutes or longer. Ad breaks need to be at least 7 minutes apart, otherwise google will not show them. Awesome insight brother on how the ad breaks work and found really valuable. I will keep these parameters present when working my future videos!

[thebeckyboopshow]

Haven't mid roll ads always existed? I remember using them last year.