Gary Halbert | Famous 'Coat of Arms' Sales Letter Breakdown (26/100)

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Gary Halbert | Famous "Coat of Arms" Sales Letter Breakdown

Hi. Csaba here from Game of Conversions and welcome to another day of the Proven Sales Letter Breakdown Series. Today, I’ve got a really special example for you and it's from none other than the legendary, the one and only Gary Halbert, and it's the Coat of Arms sales letter. This one's very famous, and this actually started a company that - get this - made Gary $300,000 per day. So it's pretty something, obviously,.

This is one of the first letters that actually started it all, maybe the first and it was actually written in 1971. So it's quite an old. It's like 50 years old. But trust me guys, if you read this and also it's super short, this like 300 words, only.

If you hand copy it - it's 361 words - you will just see how super effective copy, super high level copy, actually works. Because it's not about aggressive selling. It's not about bashing people over the head with offers that they don't want. Instead it's about basically tapping into an already existing desire. And in this case the main desire I think for this is prestige. So people want to experience more Prestige, they want to feel more important.

Enjoy the video...

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Thanks for reading :)

#garyhalbert #salesletter #coatofarms
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I graduated from high school in 1972. Thank you for reminding me how "old" I am!

mindsetmadeeasy
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I look forward to more of these classic offers. Halbert is such a joy to read!

virginianicols
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It amazes me every time to see how much effort you put into this. Sure, no one can beat you in this :)

aceanyconcept
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Thanks Czaba, very good video as always

matheusc
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His wife suggested to target less-common names. Genius!!

adamjacksonmedia
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On any day Gary has my respect, such a genius.

eugene