Consumer Goods and Industrial Goods | A-Level & IB Business

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The difference between consumer and industrial goods is explained in this video, along with the distinction between convenience products, shopping products and speciality products.

#alevelbusiness #aqabusiness #edexcelbusiness #Marketing

VIDEO CHAPTERS
0:00 Introduction
0:11 Consumer Goods and Industrial Goods
0:51 Three Main Categories of Consumer Products
1:31 Convenience Products: Emphasis of Marketing Mix
2:04 Shopping Products: Emphasis of Marketing Mix
2:42 Speciality Products: Emphasis of Marketing Mix
3:18 Three Main Kinds of Industrial Products
3:57 Key Features of Marketing Industrial Products
  1. tutor2u
  2. Consumer Goods and Industrial Goods
  3. consumer goods
  4. consumer products
  5. convenience products
  6. shopping products
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There's a difference between the two. Consumer products are normally bought for individual purpose so it's not necessarily bought in bulk but industrial products are mostly bought in bulk.

purpleherself