Dear Alice

What if we created a future for ourselves that was full of optimism and positivity? “Dear Alice” is a love letter from a grandmother to a granddaughter and an optimistic vision of the future of farming. It’s a nostalgic look towards a new era of agriculture, with beautifully crafted backgrounds, delicate animation and a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi. (Yeah, we can’t believe this happened either).

It’s not a perfect utopia, but a version of a future we can all reach if we just decide to put in the work.

Production Company
The Line

Director
Bjørn-Erik Aschim

Producer
Samia Ahmed

Music
Joe Hisaishi

Art Director
Antoine Perez

Production Manager
Macarena Gaset

Editor
Max Taylor

Executive Producer
James Duveen

Head of Production
Hanae Seida

Storyboard
Maxime Jouniot
Louis Kynd

Character Design
Marion Bordeyne
Matthieu Daures
Neïl Dieu
Amanda Holme
Lea Rey Mauzaize
Alexandra Petit
Margaux Rosiau

Concept Art
Chiara Benedetti
Camille Broutin
Camille Sule
Jessica Woulfe
Mech Design
Braydan Barrett
Sachin Teng

Prop Design
Wesley Louis

Motion Design
Max Taylor
Skye van der Walt

Lead Animator
Bishoy Gendi

Animation
Matthieu Daures
Tim Dillnutt
Sara Frias
Daryl Graham
Reg Isaac
Amanda Jespersen Holm
Marianne Le Moigne
Rebecca Perrone
Xavi Siria

FX Animation
Quentin Cordonnier
Sim Marriott
Matthieu Petit
Frankie Swan

Cleanup
Judit Boor
Alison Oxborrow
Chrisitina Nerland

Amix
Colour

Background Art
Daniel Clarke
Raja Nandepu
Antoine Perez
Arnaud Tribout
Jessica Wolfe
Harrison Yinfaowei

Lead Compositor
Elliott Kajdan

Compositor
Valerie Guichard
Guy Lubin
Courtney Pryce
Leandro Vazquez

3D Generalist
Klaas-Harm de Boer
Christine Jau
Milo Targett
Junior Generalist / Online Editor
Skye van der Walt

Production Coordinator
Tyler Antin

Studio Manager
Emily Darby
Audio
Walker

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MORE EPIC WORK

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FOLLOW US ON ...

[Anonymous-rjlk]

It is possible, knowledge and technology don't have to be gray and depressing.

[louiscypher]

We need more Solarpunk animations like this.

Someone has to spread the word.

[MasterAdam]

Yogurt ads aside, Solarpunk is incredibly based and underrated but not used much in fiction because the worlds it creates aren't conducive to conflict.

[lewa]

The most beautiful ghibli like yogurt ad. Id pay for a full series of this, even if it was all sponsored ads for chobani

[exittea]

There's not a thing I wouldn't give for this to be the world my future grandkids live in

[lior]

This exactly the kind of commercial you'd see an evil corporation doing in a dystopian cyberpunk setting

[armored_variant]

I know many people would say that this ad is just only a dream too farfetched but, im still optimistic for our future to be like this

[courirnorte]

i feel like my anxiety and depression would disappear if we lived in a world like this...

[aaronwenger]

In this universe, people would absolutely not be eating and drinking out of single-use chobani cups and cartons lmao.

[WSlaughter]

I wish this was the direction we were heading

[ArnaudKenfack]

I'm 30 and not joking when I say this is the most beautiful and positive commercial I have seen in my entire life.
And I have watched a whole bunch of them.

[aboubacaramine]

I don't know what's sadder... The people saying "make this an anime" instead of going out to make this a reality or the fact that it's just an ad.

[undyingknowledge]

The design of those blimps almost gave me a studio ghibli kinda feel

[purplelord]

someone on tumblr noted that the only thing disrupting this pristine solarpunk paradise is the plastic cups themselves, and the only logos are chobani. this is an anti-advertisement, and I LOVE IT - good job to whoever allowed that to happen. I have never wanted to buy cup yogurt less

[J_gumbainia]

Make this genre become a new trending.

[EnigMajicc]

The non-advertisement version is just an absolutely amazing solar/nature friendly futuristic art piece. What artist/animation team did this?

[Pendragon]

This... made me shed a tear.
It's the world i would want to live in.
The perfect combination of using (green, clean) technology while preserving this beautiful planet we are allowed to live on. People are still working, while still being happy and don't work themselves to death. This is basically paradise.

[juujuubean]

This was a beautiful idea. I loved this because you don't normally see futuristic themes with so much natural green. The idea of a balanced and harmonious world of technological advancement which ALLOWS the earth to continue to grow and flourish was epic. Thanks Joe for the music. Thank you for all the hard work and talent of the animators. And thanks Chobani for sponsoring the ad! It's a future I wouldn't mind looking forward to :)

[Pyro-etvs]

I want this to be a series

I want this to be an Anime.

I want this to be reality!

[theshunzun]

The solar punk vibes here are real and inspiring. Can’t believe they pulled this off for a yogurt commercial.