¿Qué es un Customer Data Platform o CDP? – Diccionario de Marketing

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  1. Cyberclick • Marketing Digital
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Комментарии
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hay DMPs que tambien integran data 1st Party, no al punto de saber data del usuario pero si permite identificar comportamiento en 1st party

alexanderquezada
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El CDP de Salesforce es uno de las potetente integrado nativamente al CRM y todas las fuentes de datos nativas de la marca SF

mhibarra
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Creo que es bastante discutible el punto de que el DMP solo guarda información second y third. En nuestra organización hemos logrado incluir first party data en el DMP, sin embargo con la salida de las cookies de terceros la apuesta fuerte es el CDP. Saludos!

JoseHoyosg