We Made $25,000 in Two Weeks Selling Haircare Online | Rina Gocaj & Floriye Elmazi

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Rina Gocaj and Floriye Elmazi are the co-founders of SISTERWOULD, a beauty brand that focuses on inclusive hair care solutions. They pioneered innovative packaging with Braille and tactile imprinting, making their products accessible to the visually impaired. Inspired by personal struggles with postpartum hair loss and the challenges of caring for their families, they have created a brand that champions inclusivity and empowers women.

In this interview, Rina Gocaj and Floriye Elmazi share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers.

In this episode, you’ll learn:
- How to leverage personal experiences to create innovative products
- The importance of inclusivity in the beauty industry
- How to build a brand with purpose with a focus on community
- Strategic pre-launch marketing and influencer collaborations
- Overcoming challenges in product development and manufacturing
- Tactics for building customer loyalty and driving repeat sales
- And much more beauty brand advice…
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[lamiaamourad]

Quick question why you ever tag or put your guests business website or IG ? It’s annoying watching the podcast but no product to see what they’re talking about

[kerrygearin]

Don’t you love these women!! Their approach is so heartwarming 🥰❤️🌸☀️💎

[meetalg]

Incredible grit and passion, inspiration shining from yourselves, your kids and all kids, growth and abundant mindsets, combined with a heartfelt purpose led journey for a segment of the overlooked and underserved ❤

[anti.ethical]

This brand (sisterwould) is doing what Volvo did with the seatbelt ! - simply wholesome, Love it !

[RossellaFanelli]

understanding how you got to your brand name gave me goosebumps, well done girls!

[onelovelivity]

I'm enjoying these for inspiration but an intro to the founders and their product would add value to viewers so we know what they are talking about from the start. We definitely need shower products to have bigger print and your tactile packaging is awesome.

[natalieking]

Did they completely bootstrap? How did they sustain R&D for 3 yrs? What was their funding strategy during that time? Would have loved to hear more details on this.

[Millsharris]

When they said they would use instagram to reach out to creators, were they using their actual brand account to do this ? Sorry the answer might be obvious but don’t you get flagged if you send out a certain amount of DMs per day ?

[MilloKhalil]

Stay bootstrap, like Zoeva and Huda beauty

[BSPoK]

All I hear is a lot of planning and working your bottom off 😭😭😭