The SURPRISING Place You Need to Spend More on in Your Business

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[blaketheshepherd]

Agree with all of it except one part:

Doers do *not* need to be paid less in jobs that involve a lot of unpleasantness.

Thinkers can help you compress the amount of work that needs to be done, but there is *still* going to be a minimum amount that needs to be done (and the minimum isn't always a small amount).

If you find someone that can handle the miserable tasks day-in-and-day-out with consistently good performance, you compensate them well because those people are *not* easy to come by.

[citizenpunx]

Man I hope this guy takes care of his health and doesn’t let the bulk kill him early-we need him long term

[Britten_Miller]

Thank you, Alex for your Truth & Inspiration! 🦁💎

[pliniocastro]

The first thing ive seen you say that I completely disagree.
Doers are the ones that should have the highest income. They make stuff and The stuff they make should be incredible.

[Bitmodo]

I needed this video years ago, thanks for uploading!

[realestateambassador]

Always relevant with what we're dealing with in our business!!!🤩
Thank you for all you do, Alex!!!

[FinancialFreedomMadeSimple]

I appreciate all the things you do Alex

[tamim]

Hey Alex 👋
I'm a Nigerian Prince offering u the chance of a lifetime! Just kidding 😂

I'm a 17 year old kid who lives in the UK and I absolutely LOVE UR STUFF 😍

Just wanted to get some advice. I want to learn sales and marketing and get to grips with the fundamentals of a business. You recommended in a YouTube video for kids like me to do apprenticeships.

What apprenticeships should I be looking out for 👀 for the best chance of learning sales and marketing

[HartmannTennis]

Wow, this is some wisdom. I’m going to start spending more on my tennis business marketing. Thanks Alex!!

[shelv]

Why are the most obvious answers...well, not obvious? I find this guy's content relevant and always useful.

[Spigz]

Disagree on marketing in some cases; running a bank there was no link between marketing spend & revenue, none whatsoever. I cut that and spent big on talent instead & also raised the prices; those last two were runaway success 👍🏼

[Up-hill-Battle]

Good help is hard to find though. Not very many dependable, intelligent people out there.

[Devin]

Does someone have the link to this? The full thing

[jmfu]

I would much rather have a Camry than a Cadillac. Do you know how many times Cooter had to fix Boss Hogg's Cadillac. 🐂

[lakshayyadav]

Hey Alex!
Love from India ♥️

Please make a ENTREPRENEUR'S TOOLKIT playlist, explaining different concepts and terms of business like you did in the past explain CHURN RATE

[redlionplumbing]

Oooooh so if a thinker can make decisions that move the ball forward in their role + build out/stand up a new position while training themselves in the created role = $$$ 🤯

[julianburnie]

🔥thanks Alex. Such a good video. Simple scales fancy fails fr

[isaacbarber]

How does a camry turn itself in to a cadillac?

[ckingou]

Holy shit God bless you on realizing people who can think can generate so much more revenue than the people doing the work

[carolfletcher]

Hi. Carol here. Question.
What do you do in your company? Please.