What Customers Really Want | HRDQ-U Webinars

The cost of acquiring a new customer is on average five times greater than the cost of retaining an existing customer.

In spite of that statistic, most organizations spend more effort on acquiring new customers than on investing in the maintenance of current ones. This is both foolish and poor business. Retention equates to lower acquisition costs, greater word-of-mouth referrals, more stable and predictable customer interactions and generally improved organizational morale. Join us for an hour of learning and insight into the mind of the customer and what he or she really wants. In order to be effective, “extraordinary” customer service must be translated into every behavior and action that all employees understand. These “standards of excellence” are the minimum level of acceptable performance from any member or process at any time.