How PhysicsWallah WON India's EdTech War - Startups Case Study

00:00 Intro
01:15 Rise of EdTech in India
03:06 Bubble Formation
06:58 Collapse of EdTech Model
10:06 Future of Indian EdTech

The Indian Edtech sector experienced a meteoric rise driven by a convergence of factors including the proliferation of internet access, especially due to Reliance Jio, and a vast market of nearly 300 million students. Investors poured billions of dollars into this sector, buoyed by optimistic projections of growth.

The onset of the pandemic further accelerated the growth of Edtech, with companies like BYJU’S and Unacademy aggressively expanding their offerings and user base. The availability of excess liquidity in the market fueled by low interest rates led to a surge in funding, propelling the Edtech bubble to new heights.

While revenue figures soared in the short term, the fundamentals of these companies began to unravel as customer acquisition costs skyrocketed. Despite astronomical valuations, many Edtech startups struggled to monetize their user base effectively. The reversal of fortunes was compounded by external factors such as the reopening of schools and tightening financial markets.

The collapse of the Edtech bubble led to a stark division among startups, with well-funded companies like BYJU’S and Unacademy weathering the storm through strategic acquisitions and international expansion. Smaller players faced insurmountable challenges, resulting in closures and forced acquisitions at significantly reduced valuations.

In contrast, PhysicsWallah, a bootstrapped startup focused on organic growth, emerged as a beacon of success amidst the turmoil. By prioritizing profitability over rapid expansion, PhysicsWallah demonstrated a sustainable model for Edtech in India.

Looking ahead, the future of Edtech lies in a hybrid model that combines offline and online elements to build trust and scale effectively. Companies like BYJU’S and Unacademy are investing in offline centers to complement their online platforms, leveraging technology to enhance the learning experience.

Ultimately, the future of Edtech hinges on striking a balance between technological innovation and traditional modes of education delivery. The company that can effectively navigate this transition and build trust with students and parents alike is poised to lead the Edtech landscape in the coming years.

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#edtech #startup #entrepreneur

[backstagewithmillionaires]

Do you think going 'Hybrid' is a sustainable EdTech model?

[dibyajyotidas]

YouTube is the biggest edtech platform change my mind 😂

[atanumalik]

PW and Unacademy both will stay in business but can't say the same about Byjus.

[swapnadeepchakraborty]

As a pw student the experience there hits different.

[nandeeshb]

As a CA student I started looking for best yet cheaper classes and found Unacademy and I am a subscriber of Unacademy since Jan 2022

[madhukunjbharti]

The Ed tech for the neet pg preparation is booming too and all the major players like akash, allen, unacademy entering in the space but still the old apps like marrow and dams are ahead of it . Me being a mbbs graduate can say for majority of mbbs students, these help apps help alot in our college exams and neet pg likewise as most of professors in college don't take teaching very seriously and just read ppts in class

[PendliShashankReddy]

Nice Videos, According to me PW will be the leader of Ed-tech Market. ~Shashank

[sankuM]

somehow I felt that title is not exactly matching the video this time..! video covers overall EdTech space and not just PW's strategies...!

[walker]

Many students said that PW is emotion, it is good till online but for offline it is disastrous, they just play some old videos and the physical teacher which is present not know basic things . It is my recommendation to not join offline PW, online is good .

[bitwadrudas]

I’m in a medical college after clearing neet ..and that’s only bcz of Alakh sir and PW

[dhunexplains]

Keep uploading this types of educational videos on startups ❤

[scaratb]

Lots of respect to this man! He carried my JEE marks.

[Adi-ochd]

In the end, only quality matters. Byjus had more show-shaa but less teaching while teachers like MR Sir, Tarun Sir were hard core teachers(proper no nonsense type)

[davismoirangthem]

Great video as always. Noticed a typo at 4:45. It should be PANDEMIC.

[adhnaanahmed]

PW, unacademy vedantu and byjus acquired company like aakash will surely stay relevant.byjus will perish because of its brand reputation has gone down to drains.these mentioned companies somehow built company trust to customers so they will scrap thru market.and growing trend of learning in yourube and tuitions in online after school trend will boost their brand

[hussainsharif]

What's your views on Nxtwave EdTech

[indian]

As always real winners were ad platforms (Google), cloud providers(aws, azure)

[avatar]

PW MAYBE A COMPANY BUT IS ALSO AN EMOTION AND HOPE FOR CRORES OF STUDENTS❤❤❤❤❤

[karthikkvijay]

Doesn’t a 3:1 ratio mean 1/4th and not 1/3rd can be spent on CAC?

Anyone else feel like the channel is losing their quality, especially comparing to Think School’s case studies?

[kakalisaha]

PW is going to be the King of Edtech and it has one of the best content and star teachers and cheapest price.