Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege

Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future!

Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​

[Theneversettlebrand]

“People Don’t Care How Much You Know, Until They Know How Much You Care”

[nikkishana]

How to build personal brand
1. Be self-aware
2. Tell your story with your life
3. Deepen your relationships

[lilybasil]

5:26 self awareness
7:22 telling your story
9:07 deepening relay

[nikkishana]

Benefits of having personal brand
1. You lead more
2. You win more
3. You earn more

[beeloocheemateo]

The way she started off the speech was AMAZING

[thestandoutpodcast]

It comes to the following question: "what do you want to be known for?" and once we have a clear understanding of it, it becomes easier to position ourselves and build a powerful personal branding.

[adreanjean]

Good stuff. As I read and learn more about personal branding, I always hear be authentic, unique, self aware, and tell your story. First time deepen relationships have come to surface. As an introvert, I believe deppening relationships in an important quality.

[AnnaMaledonPictureBookAuthor]

Great talk. Use yourself to benefit others! Find what you are good at and make this your personal brand. Don't try to fake it.

[uar]

For me as a non-English native speaker, I honestly couldn’t catch all the word she said. But somehow I got her messages and her personalities shown here.

And that’s also a good example to learn from.

[PascalBachmann]

Ann Bastianelli emphasizes the application of marketing principles from big brands to personal branding was spot on!

[ChartsCantLie]

Stumbled across this at just the right time, thank you 🙏

[motivationinspirationandre]

Today i am starting my personal brand trainning.

[lancewilliams]

First 10 minutes is really good. Thanks!

[MsRoshniAli]

I am just starting my own website. This gave me so much insight into what my personal branding is. Truly well said.

[adamhansen]

Superb, Ann! Will bear multiple viewings well. This is to be metabolized, not blown through.

[Stephanie_]

i really love it when u use the potato head as an example. it is so easy to remember

[sirclausgeorge]

This woman is a great speaker, I love her.

[nikkishana]

Story:
1. Attention getting
2. Relevant benefit
3. Memorable

[NewEarth]

You lead more, win, more and earn more with what others think of you!

[sandragrace]

When you say, “what do you want to be defined as?” Is it what I wish to be, or who I truly am. Plus can you simply define yourself? I feel there is so many components about ones self that can’t be entailed to one definition.