IDENTITY CRISIS BLURRING THE LINES BETWEEN MARKETING AND TECHNOLOGY IN A DIGITAL WORLD

As members of the higher education community you know the common axiom: Your web presence is one of the first ways you will be judged by prospective students and your digital strategy is an important factor in how you engage and retain your students. This session will explore the newly-created ESU Web & Digital Strategies team's initiatives as we work through challenges and successes in showcasing all things ESU to multiple audiences. Highlights of the interactive session will include innovative approaches on a shoestring budget, partnering with University Marketing, and the importance of shedding the stereotypes of traditional IT in the new digital world.

Presenters: Brian Osbourn, Sam Derksen, Saandhyarag Sasidhar, Tyler Parker
Moderator: Brian Osbourn
Tech Moderator: Saandhyarag Sasidhar