Event-Based Analytics

In this visual- and example-rich video, product thought leader John Cutler will walk you through everything you need to know about an event-based analytics model.

Making the transition to event-based analytics can require a shift in thinking. To get the most out of platforms like Amplitude it's important to understand the interplay of events, event properties, users, and user properties.

You will learn how to:

- Use different colored stickies to understand how Amplitude works
- Differentiate between events, event properties, and user properties
- Determine when a user property update will be query-able
- Read Amplitude queries like sentences
- See a user’s event stream using User Lookup
- Describe the difference between entity-based and event-based analytics

#eventbasedanalytics #digitalanalytics #amplitude

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