VIRGINIE VIARD LEAVES CHANEL & DO WE CARE!?

The creative director of Chanel, Virgine Viard, has left after taking over from Karl Lagerfeld in 2019. Having been his right hand she was his natural successor, but has she really had the same impact he did, or any impact at all? Following her 5 year stint at the helm of Chanel she has left, for reasons unknown, and do we even care?

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[Robbie_LeMeow]

I care. I also think that the current CEO...a HR person from Unilever was a dumb choice. So she can sell soap. But can she run a heritage fashion house without ruining the level of quality people expect from Chanel? I am 100% doubtful.

[qwertyyxoxo]

Idc about VV leaving, I want Leena nair to leave. Enough. She knows NOTHING about fashion, luxury, design, craftsmanship, artistry. She ruined Chanel and its heritage by being money-hungry, it's disgusting to watch as a fashion girlie and luxury lover.

[andyp]

VV did some of my favourite Chanel collections, especially haute couture - the one with the horse, the one with Margaret qualley wedding dress. 90% of predictions are for male designers .. Jeremy Scott aside IT HAS TO BE A WOMAN

[StyledByGwenny]

I'm kind of obsessed with Marc Jacobs atm. He would be FAB at Chanel! 🤩

[magpiexgirl]

Vv continued coco's legacy not karls.
Super dacob has a source allegedly from inside chanel that said she maybe left because of bad working conditions and hr and leena nair trying to get rid her staff.
Again it's just alleged but it makes sense and if so, she has my respect that's so punk.

[tracyvalenzuela]

Sounds like Virgine was a good business manager and less of a creative force.

[hhueter]

I think she’s just been designing styles to the house codes without her spin on it.

That LA collection was cool. There was a mini 22 that was pretty cool.

[donegalgirl]

Great video and, as a total sidebar, I saw the non-identical twin of your Chanel houndstooth in Chanel in Brown Thomas today - it is a sequinned version and oh so beautiful! 💕 I even took a photo 😅

[Jploveslv]

This isn't on my radar, but I'll watch anything you post cause I love you 😑

[sanciawest]

I wonder about the psychology of it. As you said, we’ve had many a conversation and raised eyebrow about the exorbitant price rises and this has put many of us off Chanel, or at least given us a less rosy view of the brand. I wonder if the bad taste that has left in our metaphorical mouths has made us less inclined to be moved by the designs. Have we responded to the price hikes by just not allowing ourselves to love Chanel as much as we might have done?

[sams]

I’m interested to see what’s next. Idk why but the new CEO lady gives me the ick. I didn’t like the interviews and I feel like she’s money hungry. If I am right I hope a new creative director is chosen for creativity and not for commercial reasons

[ozge]

I am not sure it is fair to compare her with KL. He was a legend and one of a kind. Also actually the the owners of Chanel were also CEOs at that time and they just let KL to do his magic. Now they have someone else as a CEO. And in my opinion she doesn’t look like she knows a lot about fashion. I think she merely focuses on profit rather then the allure or quality of the products.
It might also be that Virgine was under a lot of pressure to design stuff that sells because of that.

[erik]

In my opinion (because that is what the world of art is - merely subjective) the world sold Virginie Viard short. Karl Lagerfeld was an impossible act to follow - a one of a kind that we shall never see the likes of again (and I absolutely loved his vision for Chanel!). Virginie couldn't be him, nor did she want to be. As far as the sets that accompanied VV's collections, I loved every single one! She was quoted saying she never really liked how monolithic some of Karl's set designs were. And to be honest, I felt some of his were predictable and obvious. VV's Chanel was quieter and more understated and I appreciated this softness. She told so many absolutely BEAUTIFUL stories (my, what a storyteller she was!). From the oh-so-romantic rooftops of Paris, to the ethereal garden at Aubazine, to the regal and mysterious Chateau de Channoeuceao, to the poetic beauty of the Cocteau inspired collection at the quarry in Provence, to the intimate rock 'n roll designs filmed in an iconic could go on and on. So who cares if she left? I do. I'll miss her and what she brought to Chanel!

[pamelaatkinsonscats]

Such an interesting video. I don’t know anything about any of this. I await with interest how this all pans out.

[pattywilliams]

I’m not that versed on Chanel because I’m fairly new to luxury and the different brands. But, based on what I’ve been hearing, I feel that she came in at a disadvantage because of how large Karl Lagerfeld was. She would have had to mimic his style and creativity and not be herself. I think that she wasn’t able to or didn’t want to try to be him. I’m a softy therefore I feel badly for her. I hope that the decision to leave was hers. I understand that as creative director, she was responsible for designing 10 collections a year as well as the Haute Couture line. Wow, that’s a lot. Maybe she will start her own brand with her wearable esthetic. I wish her well.

[marlenepopov]

Oooops. There's a typo. I hope you don't mind me pointing out the spelling of Virginie's name is incorrect in the title of your video.

[fionacrispin-jennings]

I care. I loved KL and I loved a lot of what VV did. I think there was an elegance and something that would truly suit every body shape in her collections. I liked the retrospective elements of her collections too - of course some collections were more exciting that others. My hunch is that she is perhaps not too happy with the direction Chanel is going in - I wonder how she feels about the clear drop in quality - maybe she felt it was stifling her creativity and stopping her from putting her stamp on the brand, maybe time to go before the money grabbing ruins the magic of Chanel. Great Video - thank you for the outlet to rant a bit about it! 😅

[elenoredanielsson]

I ❤️ Carl but I really think you have to think in a new way😀 In 10 years from now it will be super clear❣️💖

[Katt]

I would absolutely LOVE to see Marc Jacobs at Chanel!

[ThreadsandTheory]

Makes no difference to me. Just as long as they don’t come for Stuart Vevers. We’ve seen how he’s propelled Coach as a brand and I’m personally loving it! 😊