Looker Studio Tutorial: Creating Geo Charts for GA4 Dashboards

Welcome back to Insight Labs Looker Studio Tutorials! In this video, I’ll show you how to add and customize a Geo Chart in Looker Studio to visualize revenue and user data by location. This is perfect for marketers looking to analyze performance across countries, regions, and cities.

We’ll go step by step through:
✅ Adding Geo Charts (Bubble Map, Heat Map, and Region Map options).
✅ Filtering the map to show Revenue by State (U.S. only).
✅ Using drill-down functionality to analyze revenue from country to state to city.
✅ Customizing optional metrics (Sessions, Total Revenue, Avg. Revenue per Paying User).
✅ Enabling cross-filtering to dynamically update the entire dashboard based on map selection.

By the end of this tutorial, you’ll have a fully interactive Geo Chart that allows you to analyze your website's revenue and user behavior across different locations!

WHO AM I?
I’m Erol, a data strategist and analytics consultant who helps marketers make sense of their data. I specialize in web analytics, ensuring tracking, reporting, and insights are set up for real decision-making. Through my work with agencies, e-commerce brands, and professional services, I help teams move from data overwhelm to clear, actionable insights that drive growth.