The Realtor Marketing Messages that Matter Most

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers.

In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent.

This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now!

Once you check out the episode, you can check out the slides that David mentions by clicking here.

In this episode, they discuss…
0:00 – Intro
2:50 – Important market conversations
7:25 – Determining needs
9:30 – Inventory is growing
11:45 – Watch the traction
12:50 – Mortgage rates
16:20 – Price conversations
20:40 – 3 things that affect affordability
22:30 – Gen Z and homeownership
24:20 – Networth of a homeowner
26:10 – Conversations for sellers

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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[NikkiSabet-ucqu]

Thank you so much for this valuable video! Also, I don't see the slides in the description. Can you please put them up? Thank you!

[TanaSpringer]

Thanks David! Looking out for that slide in the description 😊

[Abundant.Agents]

Thanks Jason & David 💡24:12 Engage your database and past clients with positive messages about the benefits of home ownership and their equity gains, and capitalize on the opportunity to generate listings in the second half of the year by discussing the potential uses of their equity.

[mannya_realtor]

Love the talking points about Gen Z being sold a lie regarding home ownership! We definitely need to do our part to communicate this to them and their parents.

[homegoalswithjanice]

When will you be posting the slides that David referred to? There’s no hyperlink in the description where it says “click here”.

[VianeyS.Yurkovich]

Nuggets of gold all over this! Thank k you.

[amycalderongroup]

🎉great information. I really have to get on top of delivering the right messages.

[gpsoldit]

Regards to the mortgage rate comment about them being better in the second half, the people that forecast the rates have been wrong the last 10 times so anybody can say anything it’s all theory, David is just following along with what the forecast to say, but there is no backing reality is nobody knows what rates will be