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The future of web analytics (GA4 vs UA)
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Learn about the latest changes to Google Analytics through a comparison of GA4 vs Google Universal Analytics, and prepare your business to stay ahead of the competition.
Chapters:
02:41 - Intro
04:44 - GA4: Data streams and events
08:14 - GA4 Events
21:00 - Demo (GA4 & Custom Reports)
31:45 - Audiences in GA4
43:41 - Q&A
Resources:
Chapters:
02:41 - Intro
04:44 - GA4: Data streams and events
08:14 - GA4 Events
21:00 - Demo (GA4 & Custom Reports)
31:45 - Audiences in GA4
43:41 - Q&A
Resources:
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