How to Orchestrate a Successful Product Launch

When done well, a product launch can propel your business forward, engage your prospects, and drive adoption. In fact, 79.5% of companies reported launches had a significant impact on revenue. 

The challenge?

Orchestrating a successful product launch can be a painful process for product marketers – they require robust research, careful collaboration, and (ideally) a well-thought-out launch checklist to keep your GTM strategy on track and stakeholders aligned. 

Karthik Suresh, co-founder/CPTO of Ignition and former product lead at Facebook, joins Closing Time to guide listeners through an effective launch process where stakeholders from different teams work towards one common goal:

Smoothly launching the best product possible that customers will love.

Connect with Karthik Suresh:

Connect with Chip House:

00:00 Introduction
01:22 Importance of a Launch Process
05:10 Engineering's Responsibility in the Launch
09:57 Prepping Client-Facing Teams
12:30 Data from the Product Marketing Alliance

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