Runway fails or AVAVAV SS23 fashion show? #shorts

Milan Fashion Week SS23 was full of memorable moments and AVAVAV spring 23 was surely one of them!

Florence-based label #AVAVAV led by BEATE KARLSSON had their debut fashion show at #MilanFashionWeek. While you may remember it as the “models falling on the runway” show, Karlsson — who also took a tumble — shared the deeper meaning with VOGUE.

Titled “Filthy Rich”, the collection features “bootleg” Fendi, Louis Vuitton, Gucci and Dior monograms reinvented with the label’s AV logo and more pieces of satire. “It’s so easy in this generation to fake and filter parts of our lives on social media, but all of this can go away so easily. Falling shows this,” she says.

Was this all for social media and going viral? Not exactly.

Karlsson says that she is a conceptual #designer because she enjoys finding new, catchy concepts which “simply does well on social media” although she has had inner discussions with herself wondering if she’s doing this because it’ll go viral or if it’s something she stands behind as a design.

Do you think creatives feel pressured to go viral?

#fashionshow #runwayshow

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[marijageorgieva]

That was called the "Fall show collection"
Edit:MOTHER IM FAMOUS

[oliviasmith]

They are “dropping” their looks😂😂😂❤❤❤❤❤❤

[poppydk]

The last one- put those grippers away 😭

[Blackpinksblink_R]

They were like was like


Drop of some MONEY🤑💵💸
Dropping all my money

YEAH❤❤😂😂

[kittyeyes]

I’m uh…..kinda worried about the third model. I think I see ribs.

[NobodyAsked]

WHAT ARE THOEE TOED BOOTS AT THE END HAHAHAHAHAHA

[rahamkalif]

Me after coming from 12 hours shift 😅😂

[Bread_treat]

Ahh hell nah, home girl is NOT rocking those toe heels

[Seikaatsu]

I see a pin in this shoes when the last one lady fall in the floor

[Jinnpiow]

Guys it is staged stop saying it looks fake it is litterally proposital

[macy-tmsh]

What were those shoes at the end
all these designs are horrible I’m crying 😭

[VToriOConnor]

Yup the fall collection. BUT WHY DOES IT ALL LOOK LIKE THEY'RE DOING IT ON PURPOSE AND ALL IN SAME SPOT.?

[tTp]

It's called "fashion fall"
Edit: Thanks for a firts like

[kimsegiixoxo]

Hmmm-

If i were to walk on the catwalk normally would worry about falling😅

But if i were told to “fall” midway, I’d worry about the way i fall😂

[STERNUM_Official]

When you compile it like this, it seems intentional XD

[naludragneel]

Oh they should definitely hire me or the girls that trip and fall in scary movies

[Fashionidol]

Ye kis type ka ramp walk hai bhai jisme girna hi parta hai 😂😂😂

[anitaalexander]

Taught to fall 'beautifully'.

[mariasirbu]

"Our clothes look good even when you plant your face in the concrete"

[jules]

we’re trey supposed to fall bc that seemed staged or as they say “runwayed”