The Ultimate Safety Test

What if the biggest safety challenge isn’t on the road anymore? #UltimateSafetyTest

Certain scenes include actual historical crash test footage from the Volvo Cars testing facilities. Certain scenes depict actors dramatizing safety center activities and other events. The vehicle crane drop scene is a dramatization of an actual emergency evacuation methods training.

[leadgenmedia]

Brilliant ad. Congratulations Volvo. Not just for the ad itself but for the direction you're taking. Well done!

[etheee]

They had us in the first half not gonna lie..

[madsstagsted]

I never click on ads. I did on this one though, and the message I recieved at the end made me happy that I did. This is truly amazing, and a big step for all automobile manufacturers.

[selmakilic]

This is one of the best car ads I have ever seen

[seunghwanbaek]

The most brilliant advertisement I've ever seen.

[Nicdehouwer]

I think this is brave, beautiful and down to earth.

[radosawszmid]

For the first time in my live, I did not skip an add and I'm glad I didn't! Absolutely awesome!

[i_do_random_stuff]

Let's be honest.
You saw this ad and searched for it because of how good it was.

[archana]

Why aren’t enough people talking about this? Such a nice initiative and so beautifully advertised!

[danesz]

Very good ad! It doesn’t make me skip after 5 sec

[karolzzieba]

That might be the best ad I've seen in my life. Leaves an impact.

[fadivolvo]

Thank you Bjorn, for this beautiful introduction about Volvo, and I wish success and success to my leading company in the world .. We in Syria do not have a real agent for Volvo and therefore we, as owners of Volvo cars, suffer from many difficulties and high costs so that the condition of our cars continues well .. We have a page on Facebook to take care of And the guidance of our comrades who own Volvo cars in Syria, and I hope one day to become a Volvo dealer in Syria, this is wonderful. The Volvo XC40 is one of the most amazing cars in the competition that has successfully continued to serve humanity first. I currently own a 1996 Volvo S90 and definitely will keep my pledge with Volvo until the last day of my life. Happy birthday Volvo Feast 94 and thanks again Bjorn

[indujain]

Very Very Very GREAT job Volvo, nice way of thinking : )

[AxnerSaab]

This is actually a really good ad. People would think ”oh it’s the drop test one 100%” until the iceberg falls. And I can’t agree more that it’s important to stop climate change or at least decrease the rate of it. A part of Antarctica is smelting which can make the water go an estimated 5 meters higher.

[trebor]

I am a hardcore Volvo fan. And I had to cry. No, not because of the damaged cars...
Because of the emotional message of this commercial.

[patrickjanghoonyou]

Geez this is deeper than I expected and I realise this is the real role for huge enterprise.
Thumb up Volve

[bette]

i hate battery mobility until we talk about simple electric scooter, but i appreciate the deepth sense of this ad.
today we dig hole to take oil, tommorrow we fill hole whit battery wastes.

[peter.sung_]

What a terrific advertisement 👏 Well done, Volvo! Great to see a major organisation - specifically a car manufacturer - raising awareness for something incredibly important!

[liam]

Always happy to see Volvo going in the right direction, once a fan, always a fan!

[monalisa]

The only ad I saw on YouTube that I searched again.