iOS 17 Sideloading: The secret feature Apple won't talk about! 🤐

There's one new #iOS17 feature coming that perhaps you don't know about yet. It's one that Apple neglected to mention *at all* in its WWDC 2023 keynote, and one that potentially bulldozes a hole right through the iPhone's walled garden.

Sometime during the lifespan of iOS 17, #sideloading and alternative app stores will come to the iPhone. Apple doesn't want to do this, but if it wants to keep selling iPhones, it's gonna have to. It's a big, huge deal that's been a LONG time coming, with a fascinating backstory involving greed, billionaire back-biting and some of the biggest apps around.

0:00 Intro
0:40 The Walled Garden
2:48 Epic Wins
3:32 Fortnite Fallout
5:14 Free Fortnite
7:45 The EU and third-party app stores
9:12 Sideloading for a more open iOS?

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[TheBeardedTechGuy]

Shout out to the EU for forcing type-c and side loading.

[mosaiques]

Sideloading was never a security issue for a number of reasons: MacOS was open from the start and still is without issue. If someone is afraid they can stay in the AppStore and not move from there, then in the end, it's just a matter of choice.
The public could have forced Apple to allow sideloading long ago if, faced with this problem, they turned to the competition, but apparently Apple consumers are comfortable this way.
Monopolies can be destroyed very quickly if people realized the power of decision they have.

[shadw_a]

Finally! No more resigning every 7 days!

[nikkehtine]

Apple owes the EU for forcing them to make their devices more appealing to more consumers

[KLANGMUSIC]

The European Union made 2 good decisins:

1. The USB-C obligation
2. The force to tolerate Third-Party apps.

[Butterscotch_]

My favorite part was when he talked about how Apple added sideloading.

[moizahmed]

THE CLOSING OF THE VIDEO IS SO GOOD. More and more people need to understand this to be honest.

[chriswestphal]

Ironically the new version of MacOS (Sonoma) removed legacy mail plugins that AltServer relies on to side load apps. AltServer released a statement saying they are aware and are working on a new method to sideload on to iOS.

[RodBlanc]

I would happily switch to iphone if we get side loading and file explorer in iphones.

[NinTheLost]

For me I would like Apple to be more open with its control over the device itself. Stuff like reducing the volume reduction on apps when on calls, active background processes able to work for any app, more settings to customize the experience in general.

[fusseldieb]

If Apple finally releases the ability to sideload third-party apps and people start porting Revanced and other stuff to iOS, I'm done with Android. iOS has came a long way and was optimized since day one. Now it even supports game controllers and whatnot. Meanwhile, I always felt like the Android counterpart needs much more processing power and RAM to even compete with iPhone flagships. Android was always a slow, buggy mess. I had the S4, S6, S7E, S8 and S10 and it never changed. They always were blazing fast, however some months later they began to lag and stall. And that given that I am an Android dev and know what I'm doing. I disable things I don't need, leave free space, etc. I even rooted it to gain some controls over the CPU/GPU with a custom kernel. It kinda helped, but still... iOS doesn't need all that and "just works" - fast.
With all of that said, Android, especially on Samsung phones, is being massively dumbed down. They removed everything I loved Android for. 3.5mm Jack, IR Blasters, removable batteries, etc. Even Root/Magisk is going away with forced signatures. I really have nothing to loose anymore. They want to compete with iOS, but are not even on the same level. Java will never be as fast as C.

All in all... Again... If Apple allows third-party Apps and I see that it will stay that way, I might switch sooner or later.
It's kinda funny, because I was a die-hard Android fan.

[Pasteliihaya]

The EU is literally helping Apple at this point!

[_leymo]

"The first iPhone, didn't even have an App Store"
*shows a picture of some old iPhone WITH an App Store*

[haydar_kir]

I know that I’ll be installing all the retro emulation apps😂

[F-aber]

It would be so funny if in September apple released the new iphone and only the European one had the sideloading feature and the usb C, but lets hope it doesnt come to that.

[Temzy]

0:16 That app icon is so ridiculous I love it 😭

[Nikolaii]

Infact Apple does have something like Google Play Protect on macOS. That's why there's no need for anti virus on Mac.

[tigglesbruh]

Man, I didn't even know that Epic parodied Apple's own ad to use against them! That's actually hilarious, even if most of Fortnite's player base had never even seen that original ad.

[bradleyclark]

Sideloading has always been possible. With free dev account and Xcode. How did you skip over that factor?

[Nikos]

I expected how to saidload, I got history