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SpongeBob SquarePants is an American animated television series created by marine biologist and animator Stephen Hillenburg for Nickelodeon. The series chronicles the adventures and endeavors of the title character and his various friends in the fictional underwater city of Bikini Bottom. The series' popularity has made it a media franchise, as well as the highest rated series to ever air on Nickelodeon, and the most distributed property of MTV Networks. As of 2015, the media franchise has generated $12 billion in merchandising revenue for Nickelodeon.[2]

Many of the ideas for the series originated in an unpublished educational comic book titled The Intertidal Zone, which Hillenburg created in 1989.[3] He began developing SpongeBob SquarePants into a television series in 1996 upon the cancellation of Rocko's Modern Life, and turned to Tom Kenny, who had worked with him on that series, to voice the title character. SpongeBob was originally going to be named SpongeBoy, and the series was to be called SpongeBoy Ahoy!, but these were both changed, as the name was already trademarked.

Nickelodeon held a preview for the series in the United States on May 1, 1999, following the television airing of the 1999 Kids' Choice Awards. The series officially premiered on July 17, 1999. It has received worldwide critical acclaim since its premiere and gained enormous popularity by its second season. A feature film, The SpongeBob SquarePants Movie, was released in theaters on November 19, 2004, and a sequel was released on February 6, 2015. On July 21, 2012, the series was renewed and aired its ninth season, beginning with the episode "Extreme Spots".

The series has won a variety of awards, including six Annie Awards, eight Golden Reel Awards, two Emmy Awards, 12 Kids' Choice Awards, and two BAFTA Children's Awards. Despite its widespread popularity, the series has been involved in several public controversies, including one centered on speculation over SpongeBob's intended sexual orientation, and another focusing on the perceived declining quality of the show's content since the release of the first film. In 2011, a newly described species of mushroom, Spongiforma squarepantsii, was named after the cartoon's title character. he series revolves around its title character and his various friends. SpongeBob SquarePants is an energetic and optimistic sea sponge (although his appearance more closely resembles a kitchen sponge) who lives in a sea pineapple and loves his job as a fry cook at the Krusty Krab. He has a pet snail, Gary, who meows like a cat. Living two houses down from SpongeBob is his best friend Patrick Star, a dim-witted yet friendly pink starfish who lives under a rock. Despite his mental setbacks, Patrick still sees himself as intelligent.[4] Squidward Tentacles is SpongeBob's next-door neighbor and co-worker at the Krusty Krab.[5] Squidward is an arrogant and ill-tempered octopus who lives in an Easter Island moai and dislikes his neighbors (especially SpongeBob) for their childlike behavior. He enjoys playing the clarinet and painting self-portraits, but hates his job as a cashier. Another close friend of SpongeBob is Sandy Cheeks, a squirrel from Texas.[6] She is a scientist and an expert in karate.[7][8] She lives in an oak tree entrapped in a clear glass dome locked by an airtight, hand-turned seal. When outside of her dwelling, she wears an astronaut-like suit because she cannot breathe underwater.[5] Mr. Krabs, a miserly crab obsessed with money, is the owner of the Krusty Krab restaurant and SpongeBob's boss.[5] Krabs has a teenage whale daughter named Pearl, whom he values equally with his riches.[9] His rival, Plankton, is a small green copepod who owns a low-rank fast-food restaurant called the Chum Bucket, located across the street from the Krusty Krab.[10] Plankton spends most of his time planning to steal the secret recipe for Mr. Krabs' popular Krabby Patty burgers, so as to gain the upper hand and put the Krusty Krab out of business.[11] The majority of Plankton's plans come from his intelligent yet sarcastic computer wife Karen, who is more competent and less conceited than him. When SpongeBob is not working at the Krusty Krab, he can often be found at Mrs. Puff's boating school (the underwater equivalent of a driver's education course). SpongeBob is perpetually unable to pass Mrs. Puff's exams, which is why he almost always walks around town.[12] Other recurring characters appear throughout the series, such as the muscular lifeguard of Goo Lagoon, Larry the Lobster; a pirate specter known as the Flying Dutchman; and retired superheroes Mermaid Man and Barnacle Boy, who are idolized by SpongeBob and Patrick. Most double-length episodes of the show are hosted by a live action pirate named Patchy and his pet parrot Potty, whose segments are presented in a dual narrative with the animated stories.[13]