Smirnoff - It's Red, White & Berry Season (Laverne Cox, 2020)

In 2020 Smirnoff stated: "We now declare the world has five seasons. And this seltzer has zero sugar."

Smirnoff first released its limited edition Red, White and Berry vodka in 2016 ahead of the US presidential election. From April 2020, the drink would return for a limited time in a zero-sugar canned hard seltzer format.

To kick off the launch, they originally shot an ad campaign in February, which focused on celebrating the outdoors with friends and family during the warmer months. However, in the wake of the coronavirus pandemic, Smirnoff said the initial concept “was not the message the world needed right now”.

Smirnoff then reimagined the whole campaign to encourage consumers to stay connected with their loves ones virtually “at a time when Americans need it most”: the new Hang Out from Home for America campaign features brand collaborator Laverne Cox and new brand partners, Dave Bautista, Diane Guerrero and Megan Rapinoe.

[evegoldman]

Really wish they would play this commercial again.