Balanced Scorecard: Uber Case Study

This video presents basic theoretical concepts of the Balance Scorecard strategy, brought up by professors Robert Kaplan and David Norton.

To discuss the basic applications of this concept, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Uber cases study of 2019. The company had a $6 billion loss in the first semester of 2019, and had a low record growth. Despite these negative results, their stocks gained value and investor are optimistic about prospects.

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[praveench]

From India, a chartered accountant student. Got very clear understanding ❤️

[beatrizeeanalamigo]

Thank you so much for this short course, It really enlightens me on the views about Uber and the BSC concept. I remember in our country, the Philippines and other southeast asian countries the first authorized app was Grab. It originates from Singapore and when Uber join the Philippine market it raised a duopoly and Uber is immediately phased out, a year or two of service, . The main difference I guess is that Grab are more friendly app to the south east asian market. Fares from uber and grab can easily be identified and Uber cannot compete with the price offered by Grab. And Uber did not enter our market full blown it was all car hailing service unlike Grab they served from, grab cars, to grab taxis to grab food to even grab angkas (motor ride) and also grab deliver parcels. So it was a booming industry in South East Asia. One more thing that makes Grab a great thing in the market is that they didnt phase out the taxi industry but rather they let taxi drivers adapt the app and joined the grabtaxi. It helps a lot with the taxi industry as it gives the certainty of having a client. Thank you so much again, I learned a lot!

[salmamariana]

Thank you for the explanation! It was all clear.
I really like the design and aesthetics that you use in your videos, it makes them more educational and easy to understand.
Keep going with the channel!

[narjisbouhsina]

thank you for the video it's so interesting i learned a lot about UBER company.

[johndarrenvlogs]

Nice! 👏🏻 Thanks Americas Business Channel! 😍 I suggest to lower the volume of the background music, just a little. 🤗

[cammirys]

Thank you for the video.
This video gives me another vision from Uber and other companies. It`s important to see the companies with a vision different from the stock market.

[kstarrify]

Background music is a bit loud and distracting. Overall good information but impacted by music.

[prabhsimransingh]

Wow professor i liked the views on uber