How We Grew Morning Brew From $0 to $400K in 1 Year

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After going all in on Morning Brew, my co-founder and I had to make the business $400K in revenue per year to reach profitability and support our team. Here’s how two 22 year-olds with no experience in sales landed their first Fortune 500 advertiser.

0:00 - Intro
1:27 - Getting the lead
2:46 - The first pitch
4:18 - Brand marketing vs. performance marketing
6:11 - Lowest hanging fruit advertisers
7:39 - Big(ger) stakes
9:14 - Landing Discover
12:00 - Conclusion

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The most impressive thing is that he is already pulling in corporate sponsors in a youtube page with <7k subscribers. He started this immediately monetizing. This is art.

Andre-Nader
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Two things. 1. I LOVE this video - my favourite that you have done Alex. 2. Would love to see some of the pitches you sent for these contracts - what you offered for that price etc.

DanielleNewnham
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Amazing job!! Really fun to listen to!

jamesstrole
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this was awesome hearing the early stories!

mitchellcohen
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your approach at Morning Brew highlights a crucial lesson: understanding your advertiser's goals and audience is key to converting interest into revenue. This strategy not only builds trust but also sets a foundation for sustainable growth in media. 👍

EcomCarl
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Great content ! We want more about the Morning Brew Journey. What about "from 400k to 1 million" ? ;)

shaheelms
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this was really educational. love the strategy

ericlamideas
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Why was a newsletter so expensive ($400K) to break even? Why didn't you use affiliate links which was common in 2015? These things don't make any sense.

Nova-md
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What are your thoughts on making cold calls to reach these people vs sending them emails?

kaushikimmadisetty
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We just out here getting a free masterclass

ClickUpCunningham
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Maybe you should turn Founders Journal into a newsletter that focuses on startups.

TheVisionBySeanAmos
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This whole video I have no idea what morning brew even is I guess you don’t know what you’re doing because you can’t communicate the product which is pretty funny

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