#MilanPactAwards 2020 ARUSHA - Arusha Food Safety Initiative

The Arusha Food Safety Initiative is a multi-stakeholder initiative that acts on food safety froma food system perspective through a kiosk model pilot project. As Covid-19 hit the city early this year and the important role of boosting immunity became a necessity, this initiative found an opportunity to reach their goals.
The major goals of the kiosk model project are: improving the policies around food safety of fresh fruits and vegetables in Aruha city, upgrade vendors' business to better food safety standards and lastly, enhance consumer awareness on safe and fresh fruits and vegetables.

Covid-19 posed a challenge on food safety issue due to the lack of appropriate information on food handling for both consumers and vendors. Therefore it was necessary a consumer awareness campaign in order to provide all the necessary information. It included a radio campaign, radio and tv shows as well as posters on both food safety measures and Covid-19 measures.

The result of this intervention are: 7 million people in Arusha city and its surroundings were reached through the radio station, approximately 500 food vendors were informed of food safety measures and around 7 million households were reached through the TV campaign.