Never Land In Spam Again: SMMA Cold Email Deliverability SOP

Hey everyone, so this week I’ve decided to share an email deliverability strategy that has helped me land 150+ agency / high ticket B2B clients with cold email. I'm gonna pull back the curtain on my agency’s SOP for email deliverability.

Most agency owners have this problem:

- Putting time, attention and effort into cold email copy, Looms, scripts etc, only to find that upon sending, they end up in the spam inbox

If you aren’t getting replies to your cold emails, the VERY FIRST THING you should test is DELIVERABILITY. (This just means getting to the prospects inbox, and not their spam folder).

If you follow the email advice in 90% of courses, chances are your email deliverability is totally screwed. I’m here to show you how to fix it.

Here’s a video of me walking you through the entire SOP I have for my agency (which to date has landed 150+ clients with cold email) around this topic. This shows you how to diagnose, fix, prevent and outsource poor deliverability.

This is the only email deliverability training you will ever need. If you want to get your emails to the inbox, watch this video.

In this video, I refer to my SOP the ‘Deliverability Doctor’. You can find that here:

BTW - This is not a funnel video, I have nothing to sell you on this video and no bullshit 'Free Training' to send you to. If you are an agency owner with a client acquisition problem and have cash available to invest in a solution that is guaranteed to work, you can refer to the link below to talk about investing in our pay on results appointment setting program.

Thanks,
Charlie

[andrewmidnight]

I used all the blacklist checkers in this video and one really important thing I learned is that you can do everything right like Charlie is saying and still be on blacklist because of your provider. I live in Kenya, and apparently our ISPs have a bad reputation, so by default I'm also included, but this is only a minor set back. So to anyone in the 2nd or 3rd world I just want to keep going! You only loose when you quit, which means your one day closer to victory every day you don't.

[lumpycourage]

Gotta say you are underrated! Can't wait for more content.

[vishallokhande]

Well Charles definitely you are a lot underrated man. Loved the content. One quick question, if not email automation software then what should I send my cold emails through? Should I send them one by one every day myself as I'm a beginner? How should I automate it?

[tobichapman]

Huge value in this one, thank you man...feel like I have to relearn cold emailing now lol

How do you add an unsubscribe link to your emails? Isn't it a legal requirement for cold emails?

[ahmedallali]

Thank you so much Charlie for such a valuable video. I heard you in one of your videos saying that you used to send 200 cold emails.... But how can you do that if you need to avoid all those points you mentioned in the video?

[minisquad]

How does the follow up work? Because you want to follow up with each of the leads 6 times, and you're constantly sending 10 new ones every day. So you have 20 emails to follow up per account. After 1 week (if using 10 gmail accounts) you have 100 new cold emails and 200 follow-up emails, but that is not enough because the next week you'll send the same amount of cold ones so you'll need to follow up with them as well. I hope someone understands my question and possibly answers it. Thanks!

[tsf]

Great video. Question: Do you not schedule emails to US/ AUS companies as you're in the UK?

[Gabriel]

Recently came across this video of your Charlie.

Quick question regarding warming up your email address whereby you mentioned it to be sending 5day for a week then 10day for a week onwards - when doing this do you do it manually to friends/family or do you hire a software like 'WarmUpInbox'?

Just kinda confused as I know that for my cold emails to prospects this must be manual one by one (to protect my IP and sender reputation) but am not sure about the warming up emails in the meantime

[aamir-ahmed]

2024 Charlie, you still recommending this brotha?

[ekkamailax]

Don't tools like Lemlist use the outlook/gmail APIs to send emails? If so, other than the tracking pixel (which can be disabled) how would the recipient's server have any clue that the email was sent from a marketing software?

[artunelcan]

Did I need to change the domain too:( [sidenote: I haven’t a website ever but I used auto-mail sender for a recent amount of time]. What do you suggest boys?

[farisbadran]

Hey Charlie! As far as creating a new email to start fresh, does it have to be a new domain as well?

[JadonMoerdyk]

Let me just throw myself in the bin while I'm at it :)

[anthonyrude]

Hi. Great video. Can i pay you for help setting up my cold email campaigns?

[Jonathan-ehnz]

Massive Tip: Don't schedule your emails.

[kickz]

Hi Charlie,

Do you recommend using different domains when you use a new email or can you use multiple mails under one domain?

[sizox]

Just came across this video.

I am using Streak to send multiple emails per day. Do you think I shouldn't use it even today?

I have view tracker on as well.

[harrymyers]

So is it not okay to use email automation software like lemlist?

[dt]

So does this mean I have to have 3 domains? One for cold emails, one for warm emails (responding to prospects) and one for my business? If I have a landing page, do I link all three to the same page?

[darinetaleb]

For deliverability checker I got an 8.5/10, is this still considered good?