Too Embarrassed To Ask: what is an IPO?

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You've probably heard of firms 'IPO-ing' before, but what does it mean? And why would a firm choose to go public – and face the wrath of the markets.
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Initial public offering or stock market launch is a type of public offering in which shares of a company are sold to institutional investors and usually also retail investors. An IPO is underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges

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