The Good, Bad, and Ugly rule of Behavioral Design | Arun Prabhu | TEDxMVJCE

Behavioral design lies at the core of all great products - focusing on the people and how they will interact with them. Arun Prabhu elaborates on the good, bad, and ugly rule of design being a template to follow, not simply focusing on the present but on the future of architecture. The creator of the revolutionary 'SOLO:01' design (The tiniest portable house), 23-year-old Arun Prabhu merged his travel plans with his home, inventing a unique design— a house detachable from the back of an auto rickshaw.

He is a design and research consultant for multiple renowned brands and was deemed the Hindustan Times Influential Icon 30 under 30.

Driven by the passion to signify the impact of architecture in everyday lives, he desires to create designs for end users facing space and budgetary constraints, with his unique architecture projects, such as the ChaiGaadi (World's tiniest tea stall).

He strives to spread awareness about the possibility of small scale architecture in India with the SOLO:01 design.

He was recently awarded "The most promising and innovative architecture and design firm of the year 2021" for his devotion to extensive work in conceptual and experimental design.

The core verticals of architecture, art and communication design pushes him to expand his work over multiple cross domains related to architecture.