Complete On-Page SEO Checklist

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On-page SEO is one of the most fundamental skills you need to master if you want better rankings and more organic search traffic.

In this video, I will walk you through my complete on-page SEO checklist.

It will be the last step-by-step checklist you’ll ever need.

I recommend watching some of this video and implementing the recommendations immediately.

Here’s one thing to keep in mind:

You must go through this on-page SEO process for EACH page you want to rank in Google.

But keep this in mind:

You should only be at this stage of the SEO process if you have already done keyword research, qualified a keyword target, and created a content asset around that qualified keyword.

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Chapters:

0:00 Introduction
1:17 WHAT IS "ON-PAGE" SEO?
3:02 PERFORMANCE 1. Do you have Google Analytics tracking set up?
3:17 PERFORMANCE 2. Are you tracking your primary keyword phrase?
3:39 CRAWLING & INDEXING 3. Is your page
4:14 CRAWLING & INDEXING 4. Is your page indexable?
6:16 Have you already targeted this keyword?
6:41 TARGET ONE PRIMARY KEYWORD
7:24 Does your page satisfy search intent?
8:32 Is your primary keyword in the title?
9:32 Can you add modifiers to your title?
9:45 Have you used all your title tag real estate?
10:14 Is your page title wrapped in an H1 tag?
11:05 Is your meta description click worthy?
11:13 Is your primary keyword in the URL?
11:50 Is your primary keyword in the first sentence?
12:13 Is your keyword density too aggressive relative to your competitors?
12:50 Have you added variations of your primary keyword into the copy?
13:12 Have you added synonyms (LSI keywords) of your primary keyword into the copy?
14:06 CONTENT 21. Is your page different & better than your competitors?
19:26 Does your copy use short paragraphs?
19:52 Are your headings structured logically?
20:07 Is your copy using descriptive headings?
20:28 Have you used keyword variations, LSls, or synonyms in your headings?
20:46 Is your copy using bullet points and numbered lists?
21:24 Does your page have as many or more images than your competitors?
21:38 Are your images unique to your website?
22:08 Hire a professional to take pictures or create graphics.
22:20 Are you using the right image format?
22:44 Are your images sized appropriately?
23:20 Do your images have descriptive file names?
23:44 Do all of your images have descriptive and accurate ALT tag descriptions?
24:01 Does your page have video content?
24:20 Are the videos relevant to the page/primary keyword?
24:49 Are the videos high-quality and valuable?
25:24 Is the video content responsive?
25:48 Are the videos hosted on the right platform?
26:43 Are your internal links using descriptive anchor text?
26:59 Are your internal links optimized based on first link priority?
27:19 Does the page have breadcrumbs?
27:39 Every internal link should serve a purpose or help the user in some way.
28:19 Are all affiliate, sponsored, or paid links using a "NoFollow" tag?
28:33 Do all your external links set to open in a new window?
28:48 Does your page have broken links?
29:13 Are all your links clearly links?
29:34 Does your page load in less than 3 seconds?
29:51 Is your page responsive and mobile friendly?
30:07 Does your website have an SSL certificate installed?
30:33 Is your font type legible and easy to read on all devices?
30:46 Is your font size large enough to easily read on all devices?
30:58 Does your page use aggressive interstitials?
31:21 Does your page have aggressive ad placements?
31:39 THINK ABOUT THE USER
32:37 Is your address using structured data?
32:58 Is your page using structured data?
33:17 Is the structured data set up correctly?
33:32 Are you giving health, financial or legal advice?
34:14 Does your page have the appropriate disclaimers?
34:27 Does your page list and link to all sources of information?
34:57 Does your blog content have a visible author?
35:12 Is the author credible and qualified to write about the topic?
36:00 Does every blog post have a detailed author box/bio?
36:14 Does each author have a dedicated and detailed author page?
36:50 Goal Completion is the action that the user is supposed to take on your page.
37:56 DESIGN & USER INTERFACE (UI) 80. Is the website design modern and updated?

[marciomurakami]

It’s awesome to hear SEO specialist that shows not just the “good practices” from Google, but their own experiencies with technical SEO!

[drinkmorewater]

Holy Shit. This video was super comprehensive. When you said it's the only video I'll ever need, I was skeptical, but this really blew me away.

[inlilac]

Started my own business and completely underestimated how complex learning SEO was going to be! Feeling overwhelmed, I stumbled across one of your videos and now feeling much more at ease and excited to learn. Thank you for your content! :)

[cddagr]

Holy moly! My pen tip was hot after writing all these notes. Lots of good stuff. Thank you for putting your time into this.

[theelitenoob]

I have been learning SEO since 2011 and this video, by far, is one of the most useful/actionable ones I have ever watched. I recently wrote a blog post and I figured out I need to handle at least 5 of your 50 tips. Really thank you for putting that much effort and positiveness in a video for us to learn. Much respect. (Also loved your previous video how to handle the business recession during the Covid-19)

[MS-begy]

You really weren't messing when you said it'll be the only video we will need to watch. Subscribed. Nice one for the education!

[kevinkinaro]

As you said, there is no need of checking any other site or reading other books for on-page SEO. This is comprehensive.

[FranJFran]

You talk a big game with your promise right form the off. Her'e hoping you have me as excited by the end of this video as you appear to be at the begininng of it. Let's do this!!!

[RichKuni]

By far the most in-depth and valuable video I have ever seen on this topic. Amazing how much value I got in a 38 minute video. A true game changer for the beginner to website publishing.

[qutubb]

Nathan, I have been following some popular SEO experts but you nailed the subject. Some people make it for creating content for the channel but you have shared all your secrets and experience. Love you bro.

Let's do it!

[marianpohl]

That was quite literally one of, if not the absolute best On-Page SEO Guides I have ever seen!

Thanks a lot for sharing your knowledge Nathan.
Keep up the good work!

[Brahmadas]

Great video Nathan For last 12 years I have been working as SEO. I pretty happy differenciate on page and onsite seo .. Great content share... Awesome

[MBelen-ipbm]

I've seen a thousand videos about SEO on page and this is the best. It's outstanding. Thank you so much!

[sabash]

My brain and eyes are actually bleeding in an attempt to absorb so much info.Literally one of the most engaging video I've ever seen.

[riveralex]

I'm a copywriter in the travel space, and I wish I'd seen this tutorial years before it was written. ;) A tour de force, Nathan. This is a prime example of value content! Thank you on my behalf and on that of my clients. 🏆

[protoleaf_ca]

I watched A LOT of videos, yours is the top: clear, practical, easy to understand. THANK YOU!!!!

[samuellim]

This is much better than the 15-hour course I took. And this is FREE!

[muhilarasan]

Thanks for this video, Now I got good view on on page seo and know what are the things that i need to optimize. Please do more videos about other topics like off-page seo and technical seo.

[ScalieBloke]

Why does this only have like 24k views and 1.6k likes? Come on guys, let's give this guy some more attention.

[PravinRavi]

Search Engine Started to Work for Me. its become possible to me because of you