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Sales Tips : Feature, advantage & Benefits
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Sales Tips
FAB stands for Features, Advantages, and Benefits. A FAB Statement is explaining the feature, what it does (the advantage), and how that benefits the prospective client.
Features are one of the easier things to identify. These are facts or characteristics about your business, products, and services. Advantages are what the features do. These tend to be factual, and aren’t connected to a prospects need. Benefits answer why someone should value the advantage. It connects the facts about your product to a solution for your client.
Customers begin to buy from features and advantages but benefits are where a they begin to believe this is for them, as benefits are about them, you combine benefits for them with the advantages of the feature. Therefore using the FAB formula makes Customer think about your products or services in detail, what is it, what makes it great and why does someone want it.
#salestraining #coaching #consulting #saleshead # #sales #salescoaching #marketing #learninganddevelopment #salesman #salesandmarketing #corporatetrainings #hr #startup #training #smeowners #ceo #msme #salestips #salesadvice
Disclaimer : The results may vary user to user.
Whatsapp : +91 9971377544 ,
FAB stands for Features, Advantages, and Benefits. A FAB Statement is explaining the feature, what it does (the advantage), and how that benefits the prospective client.
Features are one of the easier things to identify. These are facts or characteristics about your business, products, and services. Advantages are what the features do. These tend to be factual, and aren’t connected to a prospects need. Benefits answer why someone should value the advantage. It connects the facts about your product to a solution for your client.
Customers begin to buy from features and advantages but benefits are where a they begin to believe this is for them, as benefits are about them, you combine benefits for them with the advantages of the feature. Therefore using the FAB formula makes Customer think about your products or services in detail, what is it, what makes it great and why does someone want it.
#salestraining #coaching #consulting #saleshead # #sales #salescoaching #marketing #learninganddevelopment #salesman #salesandmarketing #corporatetrainings #hr #startup #training #smeowners #ceo #msme #salestips #salesadvice
Disclaimer : The results may vary user to user.
Whatsapp : +91 9971377544 ,
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