History of Catalogs | Flipsnack.com

Believe it or not, the story of the catalog began in Venice, in 1498! Aldus Pius Manutius – an Italian humanist, scholar, and educator – published the first catalog ever. He founded his company “The Aldine Press” at Venice in 1495 and wanted to accurately print the first editions of many Greek and Latin classics.

But his biggest desire was to present and sell these books to the Venetians; that’s why he chose to publish a catalog of all the books he was printing. And this, ladies and gentlemen, this is why and when the first ever catalog appeared. Interesting, right?

Discover the history of catalogs from 1498 until today.

#Catalogs #Historyofcatalogs #Flipsnack

Timestamps
00:00 | Intro
00:50 | 1498: Aldus Pius Manutius
01:00 | 1667: William Lucas
01:40 | 1744: Benjamin Franklin - Mail order concept
01:55 | 1845: Tiffany & C.O. - First mail order catalogue
02:27 | 1980: Crucial tool of direct advertising

About Flipsnack

Flipsnack is the perfect tool for converting PDFs into online catalogs. Add links, shopping buttons and product tags for a more interactive experience. If you don't have a PDF catalog, don't worry! Customize our hundreds of professional catalog templates in minutes.

[bigblue]

Thanks for that. I had not realised how far back catalogues went.

In the UK we have a high street chain call Argos who has just recently stopped giving away catalogues which it had done for 19 years. At its height for one of their Christmas editions they gave away 18 million copies. Families would get one and ask their children to pick what they wanted for Christmas.

[anapilarshaw]

I LOVE ❤❤ catalogs and even have small collections of my favorite printed ones.